Daily Meta Download

Performance for  · 
Built 8:00 AM PST · Sun, Sep 20, 2026

Yesterday at a glance

vs. prior day and trailing 7-day average

August pacing

of spent
Avg daily spend
Needed daily (rem.)
Projected month-end
Projected vs goal
MTD cost per purchase
Yesterday · 7-day

Trends

Primary movers: spend, revenue, ROAS, cost per purchase

Spend vs Revenue

ROAS

Daily ROAS · 7-day rolling average · breakeven 1.0x

Cost per website purchase

Cumulative spend vs goal pace

Daily raw numbers

Click any column header to sort · most recent first
DateSpendRevenue ROASPurch.Cost / Purch. AOVCPMCTR CVRATCCost / ATC
CVR = purchases ÷ link clicks. CTR is all-clicks. Thumbstop is a creative-level metric and lives in the sections below.

Top 5 video ads

◆ PARKER Last 7 days, ranked by ROAS · ≥$500 lifetime spend · click any card to open in Parker — not refreshed 2026-09-20: Parker unavailable, creative below covers the 7 days ending Sep 18

Top 5 static ads

◆ PARKER Same window and threshold

Whitelisting performance

◆ PARKER Creator partnerships (9:Partnership), last 7 days
▲ Top creator
▼ Bottom creator
CreatorAdsSpend RevenueROASPurch. Cost / Purch.CTRThumbstop % of spend
Spend, revenue & all daily metricsWindsor.ai → Meta Ads. Meta platform-reported, Meta default attribution. Revenue = action_values_purchase.
Creative & whitelistingParker. Thumbstop = 3-second views ÷ impressions. Creator parsed from the 7: name token; partnership from 9:.
GoalsSunny Within $125,000 spend / $150 cost per purchase. FOCL $300,000 spend / $90 cost per purchase. September 2026, 30 days, straight-line pace. Cost-per-purchase goals set by Cameron 2026-08-24 (were $100 SW / $80 FOCL) and now match the Executive Dashboard — one goal per brand across every surface.