Brand Page

RESTATED 23 Aug 2026 — not like-for-like with the W33 page published on 17 Aug. Two corrections, both of which lower reported revenue: Shopify actuals are now order_net_sales only (no shipping, no tax), which cuts SW by 3.6% and FOCL by 6.0%; and weekly goals are now day-weighted across the month’s real days rather than monthly ÷ 4, which lowers a weekly goal by ~10%. SW’s Amazon plan also moves to the vUPDATED109 figure of $95,000 (was $108,000). These are corrections, not declines. Spend bars stay neutral grey so an over-plan spend never reads as a green win.

Template changes, 23 Aug 2026. The third stat is now Meta cost per purchase (Meta-reported purchases; par $150 Sunny Within / $90 FOCL) in place of New Share of Shopify — the new-vs-returning mix is still on the Shopify card’s split bar. Cost per purchase is lower-is-better, so an arrow up renders red. Page 2 is now a flowing document rather than a fixed slide: the write-up has no length limit and no longer clips or shrinks its type. It is read-only — the old on-page editing controls never saved anything, so Notion is the only input surface; use the “Edit this week in Notion” link.

Executive Dashboard

Weekly Performance

Sunny Within
Week 33 · Aug 10 – 16, 2026
Day 16 of 31 · goals from CFO model v109
Projected August Close
against a August goal
Month to Date
Basis
Actual cumulative Projected Required pace
Blended Revenue · Week
aMER · New Rev ÷ Spend
Meta Cost / Purchase
Shopify · Net Sales Live
Week vs Goal
Revenue · August pacing proj.
Meta Spend · August pacing proj.
New vs Returning Live
Amazon · Ordered Product Sales Live
Week vs Goal
Revenue · August pacing proj.
Amazon Ads Spend · August pacing proj.
New vs Returning Awaiting AFN
Split supplied by the AFN shipment report
shipment basis — will not tie to OPSno CFO goal for the split
Goals: CFO model vUPDATED109, read 23 Aug · Actuals: Windsor shopify (order_net_sales) net_sales basisShopify · Meta · Amazon Ads: Mon–Sun, Aug 10–16 · MTD Aug 1–16  |  Amazon revenue: Sat week, Aug 9–15 (7 full days) · MTD Aug 1–15
Executive Dashboard

Read & Weekly Write-Up

Sunny Within
Week 33 · Aug 10 – 16, 2026
Sol’s Read

What decides the month

Rendered from Notion · read-only
Notion is the single input surface — this page renders it. Archive: Executive Dashboard — Weekly Write-Ups. Page flows and scrolls — no length limit on the write-up