25,094 Meta-acquired customers since launch · funnel = creative hook × landing page × offer × product bought · as at 20 Aug 2026
The single biggest driver of 12-month value is not the ad and not the landing page — it is which product the customer ends up buying.
A customer who buys the Longevity + Cognitive duo is worth $347 over 12 months. The same customer buying Longevity on its own is worth $220. That gap is bigger than the gap between your best and worst creative hook, and four times bigger than the gap between your best and worst landing page.
And it is not just self-selection of better customers. Hold the ad, the page and the offer identical, and the person who takes the duo is still worth 54% more over 12 months. Right now only 1 in 5 people on your duo pages take a duo.
Blended 12-month LTV
$241.71
$157 at 65% margin · CAC $126
Best product outcome
$387
Glow On trio · duo $347
Worst product outcome
$184
NAD+ Complete on its own
Duo vs solo, like for like
+54%
same ad, page and offer
Duo attach rate today
21%
on pages that sell a duo
Spend not paying back
$1.30M
41% of all Meta spend, below 1.0×
Where the value comes fromFour dials, wildly different sizes
Range between the best and worst option on each dial, measured on 12-month LTV.
What they buy
Which page they land on
CreativeWhich hooks actually pay for themselves
Ranked by 12-month value returned per dollar of Meta spend, at 65% contribution margin. Break-even is 1.0. Your target is 3.0.
The money sitting in the wrong place. Four hooks — untagged creative, Beauty / Glow, unthemed creator videos and Hangover — have absorbed $773K of spend and return between 0.34× and 0.74×. They are not cheap-and-cheerful; they are expensive. Meanwhile "About Longevity" (the Ken + Sharone founder cut) returns 2.80× on only $73K of spend — the highest 12-month LTV of any hook and the lowest cost per customer.
The biggest single leverSame funnel, different basket
These pairs are identical on ad, landing page and offer. The only difference is whether the customer walked out with a duo or a single product.
Average uplift across the seven pairs: +54% on 12-month LTV.
What raising the attach rate is worth
Your two main duo pages already sit at 21–23% attach. The pages with almost no bundle attach — bare PDPs and the "new PDP with offer" — are also your lowest-LTV pages at $208–216.
The league tableEvery funnel, ranked
Funnels with at least 50 customers. MEASURED means the 12 months have actually elapsed. PROJECTED means we are forecasting the full 12 months from what these customers have done so far.
Where to investFive decisions this supports
Make the duo the default outcome, not the upsell. Getting attach from 21% to 35% on the two main duo pages is worth roughly +$16 of 12-month LTV per customer — about +6.6%. At current volume that is more value than any single new creative has produced. This is a page-and-offer job, not a media job.
Put real budget behind "About Longevity". It has the best 12-month LTV of any hook ($283) and the lowest cost per customer ($66), and it has only ever had $73K behind it. It is the clearest under-invested asset in the account.
Stop routing paid traffic to bare product pages. Longevity PDP and "New PDP with offer" convert to almost zero bundles and deliver the two lowest 12-month LTVs ($208 and $216). Every click sent there is worth $30–40 less over a year than the same click sent to a duo page.
Cut or rebuild the four hooks below 0.75×. Untagged creative, Beauty / Glow, unthemed creator videos and Hangover. Beauty / Glow is the surprising one — decent LTV at $247, but a $316 cost per customer makes it unaffordable. It needs a cheaper route to purchase, not better retention.
Watch NAD+ Complete carefully. Bought on its own it is the lowest-value product in the range at $184 over 12 months, against $220 for Longevity solo and $347 for the duo. It is now roughly 43% of new customers. If it stays a solo purchase it will pull blended LTV down; the fix is pairing it into a duo from day one.
What would change this picture
If duo buyers are simply richer customers who would have been worth more anyway, the +54% uplift would shrink when you deliberately push more people into duos. A page test that lifts attach and tracks 3-month LTV would settle it within a quarter.
NAD+ Complete's $184 rests on 149 customers, most of them acquired recently. It is the least settled number here.
"About Longevity" has 1,104 customers behind it — solid, but it has never run at scale. Cost per customer usually rises as you scale a hook.
How the projected numbers were produced
Customers who reached their 12-month anniversary are measured directly — 11,018 of them. For everyone else we use the shape of the spending curve from those 11,018 to complete their year, based on how long they have actually been a customer and whether they subscribed.
Tested against cohorts where the answer is already known, this comes within 1% of the eventual 12-month figure for every group of 250 customers or more. Subscribers finish the year about 18% above their six-month total; one-time buyers about 12%.
Revenue is Shopify total sales on the platform basis. Costs are from the Meta Ads API. Margin is 65%, which excludes inbound freight to the 3PL, so margin figures are slightly optimistic. Sunny Within only.