Mockups for Peyton’s slide, at true deck size (1056×816) in the deck’s own palette and type. Every number is real, pulled from the Intelligems connector on Aug 27, 2026 — three experiments with data, plus the pending price test. Nothing here is illustrative.
Option 1
Control vs test, side by side
The literal version of what you asked for. Each test is one row: control on the left, variant on the right, the lift between them. Reads instantly from across a room and mirrors the creative galleries you just approved.
Best at: what changed and what happenedWeakest at: whether the result is trustworthy
CRO · Intelligems · Visual Analytics
Live tests · control against variant
every running and just-ended test · conversion, revenue per visitor and AOV side by side
Pages/longevity-sleep · Layout Sequence TestingRUNNINGSTOP IT
Control
Control Group
2.77%CVR
RPV $3.03 · AOV $109.36
722 visitors · 20 orders
CVR-71%→RPV -75%
Variant
Re-Order Page
0.81%CVR
RPV $0.76 · AOV $93.21
738 visitors · 6 orders
META · Longevity Strawberry Bubbles CopyENDEDDIRECTIONAL
Control
Control Group
2.94%CVR
RPV $2.88 · AOV $97.85
442 visitors · 13 orders
CVR+32%→RPV +40%
Variant
Benefits Bubbles
3.87%CVR
RPV $4.04 · AOV $104.24
439 visitors · 17 orders
Sunny Within · Weekly Touch Base
Source: Intelligems · pulled Aug 27, 2026
Intelligems · Visual Analytics
Option 2
Lift with significance, ranked
One row per test, sorted by revenue-per-visitor lift, each with its 95% confidence interval. This is the slide that stops the room acting on noise — and right now it would stop all three.
Best at: deciding whether to actWeakest at: showing the creative or the change itself
CRO · Intelligems · Visual Analytics
Lift, ranked — and whether it is real yet
revenue per visitor against control, with 95% confidence · sorted by lift
Weekly Touch BaseWeek 34 · Aug 17 – 23, 2026
TestOrdersVisitorsRevenue / visitor lift vs control −100% 0 +100%Prob.Read
Creatine PDP copy
Control Group vs Product Benefits Copy
31
orders
332
visitors
86%
to beat ctl
NOT READY
Strawberry bubbles copy
Control Group vs Benefits Bubbles
30
orders
881
visitors
74%
to beat ctl
DIRECTIONAL
Longevity-sleep layout
Control Group vs Re-Order Page
26
orders
1,460
visitors
0%
to beat ctl
STOP IT
The bar is revenue-per-visitor lift against control; the whisker is its 95% confidence interval. A whisker that crosses the centre line means the test cannot yet tell a win from noise — which is true of all three of these. Intelligems only issues a verdict past roughly 7 days live and 300 orders per group; the largest test here has 26 orders across both groups.
Sunny Within · Weekly Touch Base
Source: Intelligems · pulled Aug 27, 2026
Intelligems · Visual Analytics
Option 3
The test board plus the timeline
Every test with its progress toward a callable result, next to the day-by-day lift curve so you can see a result converging or falling apart.
Best at: "is this done yet?" and "did it hold up?"Weakest at: what was actually tested
CRO · Intelligems · Visual Analytics
Where every test stands
progress toward a callable result · and how the leader changed over the test’s life
Pages/longevity-sleep · Layout Sequence TestingRUNNINGSTOP IT
6 orders in the smaller group2% of the 300 bar
META · Longevity Strawberry Bubbles CopyENDEDDIRECTIONAL
13 orders in the smaller group4% of the 300 bar
Price Change Test · Aug 17PENDING
Control / Lower Price / Higher Priceno data yet
Longevity-sleep layout · cumulative CVR lift by day
The variant opened +53% on day two and decayed to −71%.
Its order count has been frozen at 6 since Aug 21 while control kept converting —
so the line is not noise settling, it is the variant not selling.
A slide that showed only today's number would have shown a loss without showing that it was
briefly a “win” worth acting on.