Intelligems — showing the page difference

The slide you asked for: the two page states side by side, with an itemised list of every change the variation makes. Both frames are the live page, captured at the same viewport and scroll offset with the Intelligems assignment forced per arm — not a reconstruction. The change list is read straight from the experiment’s onsiteEdits, with the control values read off the page.

Worked example

Longevity-sleep · Layout Sequence Testing

Chosen because it is the test with a decision attached: −75% revenue per visitor, control at 100% probability to be best. The visual shows why in about two seconds — which the numbers never did.

CRO · Intelligems · Visual Analytics

Longevity-sleep layout · what actually changed

both frames are the live page at the same scroll, one per test arm · 9 days live · 722 vs 738 visitors
Weekly Touch Base Week 34 · Aug 17 – 23, 2026
ControlControl Group 2.77% CVR · $3.03 RPV
control
VariantRe-Order Page 0.81% CVR · $0.76 RPV
variant
ChangeType ControlVariant
Section removed#shopify-section-…__rich_text_UYCBhq
REMOVED
“Meet your summer glow up routine” heading block
removed — collapses to 0px, pulling the bundle buy box up into its place
Hero CTA.lpHero__cta
COPY
Save 36%
Save 36% On The Bundle
Offer line (hero).sw-header__lp-hero p
COPY
Up to 36% Off New Subscriptions then 10% Off For Life!
Up to 36% Off New Subscriptions
Offer line (body).rte > .metafield-rich_text_field > p
COPY
Up to 36% Off New Subscriptions then 10% Off For Life!
Up to 36% Off New Subscriptions
3rd highlight.productHighlight__items > div:nth-of-type(3)
COPY
Replaces 7+ supplements
Your complete routine
Layout (CSS).tryItFree
CSS
flex-direction: row
flex-direction: column
Layout (JS)#buy-product
JS
in its themed position
moved to sit directly after .tryItFree__wrapper
Sunny Within · Weekly Touch Base
Source: Intelligems experience config + live page capture · Aug 27, 2026
Intelligems · Visual Analytics